Experienced trade mark attorney with over 25 years experience assisting you with the selection, registration, enforcement and protection of your trade marks internationally.


Elena is additionally qualified as a Trade Marks Attorney in Australia and works with like minded attonreys around the word to protect clients’ valuable Intellectual Property (IP).

Proudly ranked among the world’s leading trade mark practitioners by World Trademark Reporter’s The World’s Leading Trade Mark Professionals 1000 (WTR 1000) publication, the description “Extremely capable, she gives solid advice and is a safe pair of hands, she really fights hard for her clients’ best interests” sums up how I work. I like to offer clients a range of options to achieve their goal and like to negotiate to settle disputes.

Recognizing that not all disputes are capable of settlement I have had an involved in some significant disputes the decisions of which have become the leading precedent in New Zealand.

But most of all, I enjoy being part of the client’s team of trusted advisers and to assist them with their IP issues. Clients that I work with fit across the spectrum of start-ups, SMEs and multinational companies from a range of industries including finance, entertainment, wine, and FMCG.



Degrees: LLB / Grad Cert in Trade Mark Law and Practice (UTS)
Admission to High Court: 1992


Henry Hughes IP

Email: elena@henryhughes.co.nz
Phone: 04 3816055
Website | LinkedIn

Areas of practice

Intellectual property 

Languages spoken